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Staff Papers

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  1. Dr. Ahmad Syarief, S.Sn.,MSD.,Yan Yan Sunarya, S.Sn.,M.Sn, Dr. Kahfiati Kahdar, S.Sn., MA (Institut Teknologi Bandung), 2014, The Making of DigitaI Format Inventories of Traditional Textile Colors of Indonesia
    Abstract: Abstract. Color plays i mpot1ant role i n our li fe because h u man brain processes 80% of ·perce ived in formati on as visuals. Thi s stresses out lhat human perceptu al process is highl y influenced by how they perceive a nd sense the presented stimuli (i.e. ph ysical objects and/or environmental ambience) in wh ich color plays significant pa tt. Previous resea rch exposes that cultural background and attached tradition may influence our i nterpretation on the mean ing of presented colors. Accord i ngly, each culture possesses uniq ue perception on how certain col ors are used and be interpreted. However, most of our understandings on colors, especiall y traditiona l textile colors of Indonesia, exposes mostly through oral in heritance tha t 'unconsciousl y' passed across generation. This oral inherita nce relies mostly on the wi ll of those who pass and those who recei ve. As results, many traditonal textile color i nven tories 'lost' in the process and no longer be ava il able as inta ngib le heri tage of Indonesian cul ture. This paper elaborates the preliminary effort to preserve tradi tional texti le col ors onto digital format inventories using coastal bati k or I nclramayu and Cirebon as samp les. The process of digit a l transformation of t rad i tional tex ti l e colors into standard i zed format, and its relation to the knowledge of color meanings are discussed. Keywords: Colors, traditional, digital, Inventory

  2. Niakurniasih (Ph.D) (Institut Teknologi Bandung), 2014, Intersemiotic Translation Of Expressions Of Emotion On Social Network Entries
    Abstract: This paper is an investigation on expressions of emotion used on entries on two social networks. It mainly suggests that the language signs used on the entries are (inter-semiotic) translation of the abstract concept of feelings or emotions of the social network users. The study consists of a theoretical framework about inter-semiotic translation in which semantics turns into semiotics. This a/so discusses the two ways of inter-semiotic translation: verbal to non-verbal and non-verbal to verbal, involving ten (10) social network accounts through observation on the entries which are then analyzed using semiotic and semantic approaches. The selection of the entries and the socialnetwork accounts is based on the frequent appearances of the language signs (verbal and non-verbal) the users use as the expressions of the emotions towards an issue on the entry. It is expected that by applying this approach of inter-semiotic translation, various strategies and features of (inter-semiotic) translation can stand out more clearly and the study of translation itself can cope with the rapid development of the information technolog'ft parlicu/arly that of the social networks as a means of communication. Keywords:inter-semiotic, translation, expression, emotion, social network

  3. Dr. Dudy Wiyancoko (Institut Teknologi Bandung), 2014, Initiating Artifact Design as Cultural Product Development in Indonesia
    Abstract: Indon esia -the country with a variety of ethnics and cultural resources- needs an i ntegrated treatment in the fiel d of regional planning. From a wi de range of ongoing endeavors i n regional planni n g in some commun ities in Indonesia, this paper focuses on the significance of artifact design development. Artifact desi gn means an in -dept study on functiona l objects representi ng the culture of the community. It is i mportant to promote this subject to the na tion stakeholders, specifically for the developin g of commun ities which still in crucial probl ems in formulatin g their cu ltu ral identity. The problems happened since the interference of global market i deology has conditioned the activities of artifact making in mostly communities to be profit-oriented without bringing cultural responsibility up to surface as the prior consideration for the nation building. To cope with the problem, the author has initiated to socializi ng artifact design to be using as an improvement program for the community development as well as an academic subject in the near future. As first step, it is imperative to straighten i ng up the understanding about the "artifact" in relating to what is a good design in the context of community development. In this context, good design of the artifact is a n i ndi gen ous functional ob ject based from the c ultu ral reso urces of the community. The cultural resources is a range from their own peculiarity of natural resources, hereditary wisdom in harmony to nature, skills, social values and daily purposes which all could be using as conceptu al starting point in artifact developmen t activities. Indonesia has a rich of classic artifacts ranging from batik and tenun (kinds of traditional textile) , angklung (bam boo music instrument), pincuk {wrapping leaves) to various k inds of seating furn iture which all of them need to be more modifyi ng in its purpose and quality. The second step is to introducing the objectives why the artifact design activities should be implementing. There are at least four stages of it: (a) stimulating the spirit of industrious in the community, (b) maintaining communal wisdom and h ereditary skills, (c) integrating the total p roductivity in the community, and (d) developing symbiotic function of artifact design. As experienced, this program could be successfully adopting by th e people th rough design workshop and trilateral cooperation program named "join Artifact Devel opment" in volving the university, government, and the commun ity stakeholders. Th is artifact des ign program has conducted i n some commun i t ies in Indonesia such as in industrial com munit ies of West java, West Sumatra, and so on. All programs have different premises li ke to upl ifting the awareness of eco-design and sustainable design for the chil dren i n industrial com munity, cond ucting artifact design activities in rural areas, good artifact design awarding, and so on.

  4. Dr. Irfansyah, M.Sn (Institut Teknologi Bandung), 2014, Influence Of Visual Framing Code In Sundanese Golek Performance On Television
    Abstract: The art of wayang golek or golek is indigenous to Sundanese people. As a Sundanese traditional art, golek has been developed vvithin generations of Sundanese people up to these days, based on a convention called pakem or tetekon. Golek is a variety of wayang (Indonesian shadow puppet) made o f wo od, similar to a doll and can b e moved freely. Wayang golek is usually performed in an open space, throughout the night. Sundanese people commonly hold a golek performance for a ritual, such as ruwatan and sekatenan that commemorates 'Maulid Nabi Muhammad SAW'. However, since time has passed, marked by the existence of mass media in the form of television (TV) among Sundanese people, golek performance started to be broadcasted on TV. Since the performance of golek on TV has been possible, it represents a significant difference compared to traditional golek performance, which is marked by the v isual language of television, or "visual framing", such as zoom in jout, panning, tilt up/down, close up, medium close, etc. The change in visual representation of golek on TV becomes sensational and entertaining, compared to traditional golek performances, which are symbolic and ritual. Using the method of comparative studies, this research aims to identify the change of visual codes in Sundanese golek per formance on TV. KEYWORDS: Change, Code, Framing, Golek,Sundanese, TV

  5. Suranti Trisnawati, S.S., M.A, Ph.D (Institut Teknologi Bandung), 2014, Cultural Reconstruction through Science Comnunication in Indonesia: a Rhetorical Approach
    Abstract: Science can be communicated to the public through pri nted and electronic documents including books, magazines, television programs, multimedia courseware and etcetera. Different culture might have different way to communicate science to the public includi ng choosing any elements or objects in the chosen media of communication which can then represent characteristics of the culture. Understandi ng science is potentially influenced by people's famil iarity with them. The science commw1ication itself:to some extent, can be seen as a "bridge" between science and culture which in turn may contribute to reconstruct culture of a society. However, there are still a small number of studies with regards to how a culture is reconstructed in relation to science communication, particularly in the context of Indonesia. This discussion might be related to rhetorical aspects of the culture being studied as the chosen media of communication seek to persuade their audiences through verbal and non-verbal elements represented in the media. Investigating cultural reconstruction in Indonesia which is related to rhetorical aspects is the aim of the discussion in this paper which might then offers an important contribution to the discussions of cultural studies in the context of Asia. Keywords: cultural reconstruction, science communication, rhetorical perspective

  6. Dian Widiawati, S.Sn, M.Sn   (Institut Teknologi Bandung), 2014, NATURAL DYES ON INDONESIAN TRADITIONAL TEXTILES A Case Study: Geringsing Woven Fabric, In Tenganan Pegeringsingan Village Bali
    Abstract: Abstract - Indonesia has a wealth of traditional textiles that are spread in every corner of its region, each of them has its own characteristics and uniquennes. Among the diversity of decorative and techniques used, there are also peculiarities arising from the coloring techniques, that is staining with natural dyes. The existence and the authenticity of the coloring techniques are still retained in some places in Indonesia until today. Generally, these societies make the fabric-making process as part of the ritual beliefs. One of which are the societies in Tenganan, Bali, an area in Bali which always use fabric as an important part in every traditional ceremony. The fabrics is known by the name Geringsing. The typically color which shown and also the sacred values that accompany make Geringsing a very special woven fabric and cannot be found in other areas. This is one of the local geniuses that need to be preserved. In addition to its unique techniques and special materials, Geringsing woven also keeps its myth and its philosophy. The emersion of Geringsing woven closely related to the community trust in God Indra as the main protector deity. The necessary initial process of making Geringsing is holding special ceremony attended by various circles of Tenganan village society. People in Tenganan believe that Geringsing is a precious heritage avoiding all diseases and disorders of evil spirits. Key words: natural dyes, traditional textiles, heritage, geringsing fabrics, local genius

  7. Dian Widiawati, S.Sn, M.Sn, Prof. Setiawan Sabana M.F.A , Prof. Dr. Biranul Anas Zaman , Prof. Yusuf Affendi (Jurnal Seni rupa dan Desain Vol 7 2014), 2014, PERGESERAN ESTETIK KAIN BEBALI SEMBIRAN DALAM REVITALISASI PEWARNA ALAM DI DESA PACUNG KECAMATAN TEJAKULA - BALI
    Abstract: Abstract The usage of natural dyes on textiles is currently experiencing revival after long being put aside in favor of synthetic dyes. This revival is occurring due to the emerging global awareness of the environment. In Bali, this revival is initiated by the community in Pacung Village, part of the Bali Aga traditional society in Tejakula Sub-District, Buleleng where natural dyes are used on Bebali Sembiran cloths. The existence of the cloths is nearing extinction, following aesthetic and symbolic shifts along with various adaptation of visual elements.This study aims at understanding the significance of the aesthetic shift of the Bebali Sembiran cloths, which are triggered by a number of external factors. This study is a qualitative study of visual arts utilizing a cultural approach. The analysis is carried out using descriptive qualitative and interpretative methods.The findings of this study are listed as the following: first, the traditional (symbolic) meaning has shifted into decorative meaning. Second, visual shift has also occurred, without leaving behind traces of the tradition of the community. Third, even though the ‘developed’ Bebali cloth derives from external market aspiration, it is not identical to degradation of quality. The ‘developed’ cloths have potentialin positively contributing to the visualization of the products. The occurring aesthetic shift is a reflection of the Bali Aga culture that is opening itself towards external influences. Keywords: aesthetic shift, Bebali cloth, natural dye, revitalization

  8. Tri Sulityaningtyas, Dadang Suganda , Cece Sobarna and Wahya (International Journal of Linguistics ISSN 1948-5425, 2014, vo. 6, No. 2), 2014, Representation of Legislative Member Candidates of Partai Demokrat on Their Outdoor Political Advertising
    Abstract: Political advertising is political marketing that serves to gain voters’ support. Political leaders use advertising as a means of creating their self-images that depict they are ideal figures to lead the nation, thus deserving of being elected in the election. In political advertising, language becomes a powerful medium to instill ideology as well as to obtain and maintain power. Various linguistic devices are used to gain sympathy; attracting one’s attention; creating perceptions concerning existing problems; and controlling the mind, behavior, and values of the public. This article aims to (1) examine how candidates and parties represent themselves in the language of political advertising in the Indonesian elections, (2) examine the pattern of relationship between the candidates and the public that was formed in the language of political advertising in Indonesian elections, and (3) examine the language manipulation that is used for political purposes in the election advertising in Indonesia. In the analysis, the representations of legislative candidates of Partai Demokrat (Democrat Party in Indonesia) were studied. Based on the analysis, the candidates of Partai Demokrat, who will fight for the region, city, or regency--where they will represent their constituencies--focus on unemployment issues and are mostly popular figures. Overall, in their political advertising, the public is always represented as the one that will be fought for, defended, and fostered. Also, the public is always represented as the underdog, subordinate, or marginal entity. On the other hand, the political parties and candidates are always represented as a strong, dominant and advantageous entity. Keywords: Representation, Relation, Manipulation

  9. Asep Wawan Jatnika , Dadang Suganda, Wahya, Cece Sobarna (International Journal of Linguistics ISSN 1948-5425 2014, Vol. 6, No. 3, 2014), 2014, 'Typical ' Morphology System of Language Advertising of Cellular Services
    Abstract: these companies in attracting their customers. This study aims to identify what elements make up the morphological system of advertising language used by the cellular phone service companies. From the analysis, it can be concluded that the morphological system of advertising language in the cellular phone services has both qualitative and quantitative elements which are presented in an interesting, creative, and persuasive way to depict the simplicity, inexpensiveness, completeness, security, frugality, peacefulness of the services themselves. The study also found that the morphological system of the advertising language has specific phonemic forms in their morphological process, specific morphemic forms in their morphological process, special morphemes which are specifically used in the field of cellular phone, specific morphological process, and specialized dictions. They are the typical forms of morphological system of the advertising language in the cellular phone services.   Keywords: Morphology, Advertising language of cellular phone services, Morphophonemic, Morphological process, Diction

  10. Yedi Yurwanto ( Jurnal Sosioteknologi Volume 13, Nomor 1, April 2014), 2014, MEMAKNAI PESAN SPIRITUAL AJARAN AGAMA DALAM MEMBANGUN KARAKTER KESALEHAN SOSIAL
    Abstract: Adanya fenomena bahwa kesalehan individu kurang berdampak pada kesalehan sosial merupakan latar belakang kajian ini. Pilar agama Islam (Rukun Islam) tidak bisa dipahami hanya sebagai bentuk kewajiban ritual individual seorang muslim dengan Sang Khalik, melainkan juga mengandung maksud bahwa kelima hal itu menjadi suatu sarana membina hubungan sosial antara seorang muslim dengan orang lain, bahkan dengan makhluk lainya. Dengan kata lain, kewajiban menjalankan rukun Islam, memenuhi kewajiban spiritual seseorang (muslim) juga kewajiban sosial. Pada akhirnya hal tersebut akan membentuk karakter kesalehan sosial. Kelima rukun Islam tersebut secara sosiologis memberikan pemahaman bahwa di dalam menjalankan kewajiban ritual agama, seorang muslim hendaknya memenuhi aspek lainnya, yaitu membina hubungan harmonis dengan sesama manusia. Dengan demikian maka terciptalah keharmonisan hubungan secara vertikal dengan Sang Pencipta (hablum minallah), juga hubungan harmonis dengan manusia (hablum minannas). Jika kedua aspek sudah terpenuhi maka akan menjadi nyatalah perwujudan seorang insan kamil atau manusia sempurna.

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